World Cup 2026: Why some US hotels aren't cashing in on the tourism surge

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Immigration policies, booking uncertainty and Fifa's room releases have complicated expectations for hoteliers A view of the Empire State Building as people arrive ahead of a watch party at a Fifa Fan Zone in the Brooklyn borough of New York City, on 13 June 2026 (Leonardo Munoz/AFP) Off Five hundred million ticket requests. Nearly ninety percent of available inventory sold. By any measure, the appetite for the World Cup is unlike anything the sport has ever seen. But walk into any hotel in the